房产 家电,异业联姻案例评点（Real estate appliances, marriage of different industries case comment）.docVIP

房产 家电,异业联姻案例评点（Real estate appliances, marriage of different industries case comment） In November 2001, the combination of Kelon and Hopson created the beginning of the marriage between real estate and home appliances. Since then, real estate and home appliance industry is in a continuous line from the first marriage, October 2002 Haier and the south, to the different industry in December 2003 the United States Olympic park together, and then to March 2004 hongshuxian with LG and Honeywell wine, real estate and home appliances industry integrated marketing tide is high by the waves, the vast desert flourishing. Real estate + appliances: the actual situation in economy and the real estate marketing is vacant. In June 2002, the national Ministry of construction of residential industrialization promotion center officially issued the first one on the implementation of residential refined decoration rules and related technical standard in the implementation of a residential renovation rules and the commodity in a residential decoration materials, Bupin technical points, the provisions of residential renovation to a place. In the housing turnkey, fixed all functional space full survey or face painting completed, the basic kitchen and bathroom equipment installation is complete. Policy toward rapid ripening combination is still in the early fameng housing industry, Home Furnishing decoration industry and household appliances industry, the standard for policy and market expansion is the largest small kitchen appliances, but small kitchen appliances do not have the ability to grasp this opportunity. The opportunity always favors the prepared mind, small kitchen appliances are not ready, the kitchen, most small kitchen appliance manufacturers of bathroom products varieties are not complete, the quality is uneven, although the kitchen industry began to appear as Vattis brand kitchen trend, but the overall integration level is still low, consumers you can choose the space is no