本土洗发水输在缺乏核心竞争力（Local Shampoo lost in the lack of core competitiveness）.docVIP

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本土洗发水输在缺乏核心竞争力（Local Shampoo lost in the lack of core competitiveness）.doc

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本土洗发水输在缺乏核心竞争力（Local Shampoo lost in the lack of core competitiveness）

本土洗发水输在缺乏核心竞争力（Local Shampoo lost in the lack of core competitiveness） NIVEAs father Byers Dov of Germany (Beiersdorf) the company intends to learn from Hollywood star Anngelina Jolie, the multinational adoption under the Sibao SLEK, Feng Ying, bright, Maestro four China children message, although rumors, but apparently not news. Although the matter is still in Sibao secretive, but chief financial officer Bernhard Duettmann is Bayer Christopher anti germansrigorous and low-key style, said: we do not rule out the possibility that the acquisition of other brands of C-BONS hair care. May we hear about the Sibao message before the end of the year. From the face of the November 2003 acquisition of LOREAL small nurses play foreign cosmetic brands crazy swallow, domestic Japanese brand China, Dabao defection surrender at the same time, also arouse the reflection of the industry more. As far as the shampoo industry is concerned, most of the people in the industry believe that the core competitiveness is not clear. It is the biggest pain spot and weak spot compared with the foreign brands. Advertising: all break up, far from enough Compared to 2001 years ago, todays shampoo advertising has been much less. In addition to the flagship brand of scalp care Unilever launched a new clear series is shotgun Qingyang advertising fire, multi-faceted promotion magazine, TV, network, building, bus station and other media, the graceful figure and make small postpartum many women greatly envy a year earlier in the bombing, people the memory through a back Liangzhuang, Philco, Sharon and other brands have been out of sight, the wave of the sleeves, do not take a cloud. Search memory, review these ads, Im afraid people will be amazed by their similar movie star + advertisement: Zhao Wei Liangzhuang is a turn with people rely on clothes, the United States by Liangzhuang; LaFang is Chen Derong Charlie woman love life, love LaFang ; Nicholas Tse touch head is you have a more wonderful life of