百年历练打造优质雀巢（One hundred years experience to create high-quality nestle）.docVIP

下载本文档

0
0
约1.23万字
约 9页
2017-09-27 发布于河南
举报
版权申诉

百年历练打造优质雀巢（One hundred years experience to create high-quality nestle）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

百年历练打造优质雀巢（One hundred years experience to create high-quality nestle）

百年历练打造优质雀巢（One hundred years experience to create high-quality nestle） The Swiss Nestle (Nestle) has 479 factories in 81 countries worldwide, with 225 thousand employees, there are 8500 kinds of food, beverage and pharmaceutical products are used Nestle this brand, packaging specifications, plus a variety of different types of products, Nestle has been up to more than 2.2 kinds. Nestle products have always been the leading brands in the world. They have come out on top of the worlds most famous products, such as Nestle infant nutrition, Nestle coffee, lemon tea, mineral water series and pet food. First, quality determines the brand Born in Switzerland, Nestle was founded in 1876 and is the founder of a German and scholarly food technician who moved to Switzerland, Henry Nestle. Nestles initial aim is for those who are not able to breastfeed their babies and mothers are not accustomed to drinking milk infant development of a low cost, rich nutrition and infant formula, in order to promote the healthy growth of babies, reduce infant mortality, and Henry? Nestle bought a company that produces rum and almond oil and founded Nestles predecessor, ldquo, the ”. Henry Nestel in his name “ Nestle” as the product brand name. “ Nestle” English means “ comfortable settle down ” and “ rdquo, and nestled in the birds nest; pattern for the trademark, make people think of mother infant feeding situation, in order to express ldquo and ” close meaning. English “ Nest” the same root as his name; therefore, Chinese is translated into “ Nestle ”. Nestles business philosophy is ldquo, Good, food, Good, liferdquo, that is, ldquo, through the provision of quality food, contribute to the healthy life of mankind. ” the most important thing is to manage the quality of food products, from raw materials procurement to production, circulation, all aspects must establish a foolproof guarantee system. Nestle is so popular in the world that it is inseparable from the quality milk produced by the th