药企市场策划（Pharmaceutical market planning）.docVIP

药企市场策划（Pharmaceutical market planning） Catalog Preface The first part: core strategy The purpose and significance of this meeting, the action technology coordination of this meeting, and the evaluation standards of the drug exchange The second part: action plan Action detail planning, site operation phase, promotion plan of this drug conference, follow-up cooperation stage? The third part: strategy implementation Promotional materials to be prepared, personnel arrangements, time and schedule planning The fourth part: promotion cost budget The fifth part: Exhibition safety and discipline Preface： At present, the domestic medical market competition, causing the market layout of small blocks, the homogenization of serious, lack of leading products, all kinds of uncertain factors are frequent phenomenon, from perceptual to rational consumer spending, consumers and agents have experienced war, price war, the quality of thinking becomes more realistic and rational, as enterprises in this exhibition company iodine [125I] sealed seed source of the flagship brand, the first requirement is to let the market know yourself, accept yourself. Therefore, through the drug fair to the outside world to prove their product quality advantages and R D strength, and through publicity and promotion, and to promote distributors and agents involved in brand building investment is necessary. The medicine is not only the major pharmaceutical companies to show their strength to the industry platform, is a springboard for products and brands into the market, there are many manufacturers through the promotion and development of participants benefit considerable every year, so I should also take advantage of the opportunity, for the product launch and brand to establish new role. This case is based on such a purpose, for the Zhengzhou Chinese medicine will be the case in accordance with the process of planning, product promotion, brand building, capital return steps will this plan is divided int