过冬,中小企业急需十种品牌思维(上)（For the winter, SMEs need ten kinds of brand thinking）.docVIP

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过冬,中小企业急需十种品牌思维(上)（For the winter, SMEs need ten kinds of brand thinking）.doc

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过冬,中小企业急需十种品牌思维(上)（For the winter, SMEs need ten kinds of brand thinking）

过冬,中小企业急需十种品牌思维(上)（For the winter, SMEs need ten kinds of brand thinking） According to data published by Xinhua in 2007, more than 1000 small and medium-sized enterprises in China, accounting for 99% of the total number of enterprises, the total output value has accounted for about 60% of the country. However, the current China SMEs brand influence is generally weak, some small and medium-sized enterprises even think the brand is big business, just small businesses, as long as there is a market on the line, do not do the brand. In fact, there is no doubt that SMEs must make brands. No strong brand support of the market is bound to lack stability, brand is the most powerful guarantee for sustainable development of enterprises, as long as enterprises exist, you need to do the brand. Therefore, it is meaningless to debate whether SMEs need or should not make brands. Now, how to aim at the winter status of Chinese SMEs, and just do the right brand, is the key to solving the problem. Based on this, far from the famous brand organizations in the long-term research and Practice on the basis of the proposed ten brands for SMEs thinking, hoping to SMEs branding, and spend the winter inspiration and help. A, Gangjumuzhang, brand planning Forewarned is forearmed. Small and medium-sized enterprises do brand most bogey foot watermelon skin, no brand planning. The thought of doing album do pictures, want to do VI do VI think that as long as the store opened on Everything will be fine., but no brand planning will make the brand without soul, foot peel, slippery where to calculate, make the brand more to lose the direction, will not show the overall image. So, what do brands do first? This is a seemingly simple problem that can not be simpler, but many enterprises do not recognize this basic problem. For example, a clothing company to build brand, but consider the visual image design, the result is a detour, disarray, finally had to start again. Again, there is an electric car comp