“80后”和“90后”媒介消费比较的研究——以在校大学生、的研究生作为的研究样本.pdf

压力，他们对媒介的角色和效果认识还比较感性，二者之间的差异是由消费社会理论和 文化以及其他诸多原因造成的。 关键词：“80后 “90后”媒介消费比较研究 ABSTRACT ThePost一80andPost-90bornin1980sand1 becomesthemainforceoftheconsumer 990s，who group ofcurrent themostactivefactorwhich thesocialcultureforwardand its society，is propel impact referstOtheconsuITlertoall development．Mediaconsumption，is information tO propagationintermediary obtainor andconsumersthemselvestomedia medium enjoy is referstothemassmedia thriveundertheinfluenceofthe consumptionmainly consumption．Since they Mass one media exerta Media，For subtlee虢ctontheirbehaviors。ethical thing，theconstantly practices andsocial thebackbone relations，foranother,as ofnew doandwillbecomethe generation，they major consumerinthemedia todifferent contexts group consumption．However,owingupbringings，educational socialeconomiesinnovationsofthemedia new hasa inmedia technology,the generationdiscrepancy consumer andmediaconsumer psychology behavior．Theresearchonmedia behaviorofthe consumption and hasbecome thecurrent post-80post一90 a”hot-spot”in academicmedia research． consumption tOthecontrastresearchonthemedia behavior