中国服装品牌发展若干问答（Some questions and answers on the development of Chinese clothing brands）.docVIP

中国服装品牌发展若干问答（Some questions and answers on the development of Chinese clothing brands） Some questions and answers on brand development of Chinas clothing (clothing joining: 2, /join-fuzhuang/) (Securities Times) 1, in recent years, some new clothing brand in the domestic development is very rapid, such as Smith Barney, Septwolves, Semir clothing, search in the special (online trend), Saturday, Angelo, explorer, Carolina textile, Anna Fu, Meng Jie textile etc.. Moreover, these companies have received high recognition in the capital market, and securities companies, funds and so on have been highly valued. But at the same time, the old brand clothing enterprises YOUNGOR, Shanshan, red beans shares, such as the companys clothing business dowin over the years has been stagnant, a clothing and other old brands have even disappeared, the market valuation given is relatively low. Why is there such a big contrast? What are the reasons for the success of these new brands? Where is the difference between the old brand and the brand? Is it reasonable to give such a high valuation of a new brand? Where are the obstacles that old brands cant develop? Are these new brands having problems like this? What are the risks and prospects that new brands face in the course of their development? Clearly, the main sales and profits continued rapid growth, the future development potential of the enterprise, the capital market will be given a higher recognition (valuation); involves a number of industrial clothing enterprises the main business performance is not clear, volatile, relatively slow development, the capital market may not be recognized. The new brand may do well in these aspects: the success of the brand, the brand continued to maintain (advertising investment), let them get relatively ideal brand premium; enhance the terminal sales in the country continue to expand and store efficiency, continue to promote the growth of performance; establish a relatively complete franchise syst