服装的魅力（The charm of clothing）.docVIP

服装的魅力（The charm of clothing） You walk in the street with a cow. It doesnt mean youre rich, but if you turn a cow into a belt and tie it around your waist, its the best.. A Pierre Cardin belt sells for 1000 yuan, which is equivalent to the price of a yellow ox with belt meat on the market. The price of a belt can be equal to that of a cow, which is the value of a brand. Li Guangdou, a member of the panel of experts and a famous marketing guru, began his speech with such an interesting metaphor. We say, clothing is a special commodity, no brand is worthless. After years of development, China has now become the worlds largest producer, consumer and exporter of clothing. However, in Beijing, Lufthansa, Dorset and other high-end shopping malls, to the garment district looking ahead, but not our pride brand figure...... Where is Chinese clothing brand? How far is Chinas clothing from the world brand? Lets see how the clothing brand was born in china. In 1978, Pierre Cardin came to China, opened a western restaurant in Beijing and held the first live model fashion show in China, when many people did not understand it. After a long period of vigorous promotion, Pierre Cardin has become one of the most famous French menswear in China, and Pierre Cardin has become one of the most famous French people in china. In a second tier city like Taiyuan, a Pierre Cardin store sells tens of millions of dollars a year. Chinese clothing brands have missed many opportunities to become world brands. For example, the APEC summit in Shanghai, let the world awareness of the costume, but remember that costume brand. Most people wear the traditional authority when the whole world, no one can shout out costume brand. Mengniu manager every year to wear a costume in the CCTV Spring Festival Gala debut, but asked him which one brand is good, he said no.. Brand internationalization, is characterized in that the inner insight into consumer! From a professional survey company brand clothing survey dat