以旧换新的实操技巧（Practical skills of replacing old ones with new ones）.docVIP

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以旧换新的实操技巧（Practical skills of replacing old ones with new ones）.doc

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以旧换新的实操技巧（Practical skills of replacing old ones with new ones）

以旧换新的实操技巧（Practical skills of replacing old ones with new ones） TM refers to consumers in the purchase of new goods, if you can put the same old commodity to the store, the price can discount coupons, old goods play a role; if the consumer cannot submit old goods, goods can only be sold to the original new. For the use of trade promotion manufacturers or merchants, to reclaim the old goods are usually much economic value; the renewal purpose, the main purpose is to eliminate barriers to the sale of the old goods form, lest because consumers reluctant to discard can still use the old goods, instead of buying new goods. At present, trade promotion is very popular, the goods are bicycles, watches, home appliances, furniture, housing, gold jewelry, pressure cooker, water heater, gas stove, or even suits, sweaters, shoes, wok, can with old change new. First, the main types of old exchange 1. when consumers buy new goods, they can only be discounted with the same brand or old goods produced by the same manufacturer. For example, the Shanghai watch factory in 1994: buy a new table with a piece of the Shanghai watch factory production of semi steel old table, you can discount 15 yuan; buy a new table with a piece of the Shanghai watch factory production of all steel old table; can discount 16 yuan; buy a new table with a piece of the Shanghai watch factory production of the old calendar when the table can discount 17 yuan. Another example, Hangzhou boss electrical appliance industry company stipulates: all consumers in the past to buy Red Star brand range hood, no matter how old, can be free to change boss brand range hoods. Because Red Star is the boss of the predecessor, belonging to the same manufacturers products. This approach is mainly to feed back and stabilize old customers and attract new customers. 2., when consumers buy new goods, they can use any kind of brand similar old goods discount. For example, Wuhan Zhongnan Commercial Building provides that: when consume