毕业论文试论企业营销战略发展与营销观念创新（Discussion on the development of enterprise marketing strategy and the innovation of marketing concept）.docVIP

毕业论文试论企业营销战略发展与营销观念创新（Discussion on the development of enterprise marketing strategy and the innovation of marketing concept） Many products have become global products, and many pillar industries have become an international pillar industry, not a countrys products or industries. Especially powerful multinational companies, the global market has long been placed in their own marketing, with a global marketing concept to guide the companys marketing activities. (3) knowledge marketing concept. In twenty-first Century, the knowledge economy was different from the industrial economy in twentieth Century. Intellectual capital would become the first capital, which decides the competitive advantage of the enterprise for the future. In the era of knowledge economy, the marketing concept of enterprise should be changed accordingly, that is to say, to set up the concept of knowledge marketing. The concept of knowledge marketing is the product of the development of knowledge economy and a new marketing concept adapted to the knowledge economy. It attaches great importance to knowledge, information and intelligence, and wins the battle in the increasingly fierce marketing campaign with knowledge and intelligence rather than experience. To this end, the main capture and use of market information, development and production of high technology content products, selection and use of modern marketing manual. (4) the concept of green marketing. Since the publication of the Declaration on human environment in the early 70s of this century, the wave of green waves has swept the world and will transform the twenty-first Century into a green century since the prelude to environmental protection. The rise of the green wave has led to the rapid growth of green demand and the vigorous development of the green market. As the scale of green market continues to expand, enterprises are required to take the concept of green marketing as the guide and try their best to satisfy the green demand o