沉锚效应)（Sink anchor effect)）.docVIP

沉锚效应)（Sink anchor effect)） Anchor effect, a psychological noun, refers to people who are sensitive to the first impression or the first information when they make judgments about someone. They anchor peoples minds as if they were anchored to the bottom of the ocean. As a psychological phenomenon, the anchoring effect exists in every aspect of life. It is the first impression and First impressions are strongest in the social life in the form of the so-called anchoring effect (Anchoring effect) is that when people need to do quantitative estimation of an event, will be certain value as the initial value, the initial value like an anchor restricts the estimated value. When making decisions, you unconsciously give the initial information too much attention. Anchoring (anchoring) means that people tend to associate future estimates with already used estimates while being susceptible to the effects of other recommendations. When people estimate the quality of something, there is no good or bad in the absolute sense, everything is relative, the key is how you locate the basic point. Base point positioning is like an anchor, it is fixed, the evaluation system will be fixed, good or bad will be assessed. One example of this is: two small shops selling porridge, each day the number of customers and the quality of the service is almost the same, but the settlement of the time, always a store of higher sales than the other. Explore its true, the original good results of the porridge shop waiter for the guests Sheng porridge, always asked: plus an egg, or two? Another waiter at a soup store always asked, with or without eggs? The guest who received the first question considered the question of adding eggs, while the second guest considered the question of adding eggs. The questions are different and the answers are different. Through different questioning methods, the first porridge shop unknowingly sold more eggs, increased sales. This example seems reasonable at first sight. B