六招创造食品黑马（We create food horse）.docVIP

六招创造食品黑马（We create food horse） We create food horse Text: Shen Zhiyong [big small] 2007-08-13 00:00:00 comment: 0 This article is published in the sixth edition of food edition of sugar and alcohol weekly in 07 years In the food industry, if youre unfortunate, just a follower, not a leader. Then you have to break through the market before you can get a strong position. As a latecomer, we often face is, each of the product categories are packed with strong competitors, such as forests in the strong market, we are too weak, but they have to compete with the powerful, how to do? Product innovation, the new to the good, this is the most effective way. As the leader has a dominant position in the market, it is difficult to compete fully with it in the overall market. But we need to understand that the lead is ahead because it has a preconceived advantage in its core market. As a latecomer, the most effective way to participate in competition is to break the market and create a new advantage in some way through disruptive innovation. The key is to actively carry out product innovation, favorable market choice leader does not have the advantage of entering, or reforming and breaking the original market, the whole market is conducive to the transformation towards your direction. And focus on human and material resources and other marketing resources into the market, the construction market become their strong market, so that they can have the first mover advantage in the market, the overall weakness of local advantages, so we can use the product innovation, open up a new category or new market in the overall market, to become First impressions are strongest brands, so as to gain the competitive advantage. Product innovation there are many ways, here I listed six, dedicated to everyone: Grafting innovation method On a component of a product, grafting adds another new element to the product to change the original property into a new one. Such as: 1, grafting new product raw m