我为什么不做直销,我们从直销学到什么（Why dont I do direct marketing What have we learned from direct marketing）.docVIP

我为什么不做直销,我们从直销学到什么（Why dont I do direct marketing What have we learned from direct marketing） Nowadays, the topic of direct selling is often mentioned, and life is often regarded as the object of promotion by the Direct Selling Companys individual entrepreneurs. I admire their persistence, and naturally I do some research on direct marketing. Interesting is, because the whole society has already had certain view to the MLM, therefore the present MLM personnel all avoids to use the MLM this word, but uses the direct selling the parlance. It seems necessary to make a detailed analysis of the concept of direct selling and pyramid selling. Direct sales: by sales personnel (whether or not he is directly employed by the manufacturers and producers receive reward) face to face communication with consumers (regardless of this kind of communication is not in the retail stores and other fixed point, consumers home or office, is a sales meeting). The main characteristic is that between manufacturers and consumers in addition to the sales staff (sales staff) but no other such as broker dealers, shopping malls such as (in fact, even if the sales staff is not directly employed by the manufacturer but can get good, from the sales, the sales staff is hundred-percent middlemen); this distribution is very common, such as industrial consumer goods (including construction, decoration materials sales). MLM: several levels of organizational structure (that is, on-line, offline, whether it is called partners or other names) direct marketing. In short, multi-level direct marketing that is mlm. Direct selling in the title of this article means multilevel direct selling or pyramid selling. In the multilayer structure, direct sales personnel in addition to its own consumption and sale of products, but also can absorb and train line, through the design of the bonus system, direct sales staff can from the offline performance to get some bonus (network name bonuses, or other). Because the multi