地特产品的市场化策略（The market strategy of detemir products）.doc

地特产品的市场化策略（The market strategy of detemir products） Many enterprises choose local products business (hereinafter referred to as the product strategy, detemir), detemir product is the differentiation advantage. However, many enterprises will process products in the market are thorny detemir. Whats the reason? The commercial nature of detemir products Detemir products typically have such features: unique species, unique geographical environment, unique culture, unique way of planting / cooking style, unique workmanship and unique formula. To sum up, it has 3 product scarcity, high quality and high price characteristics. For a long time, because the marketing means backward, the vast majority of products as souvenirs unique corner, which greatly limits the sales radius, is tantamount to a waste of resources. The product market detemir must first do the following two points: first, the flavor of standardization. Special products to be definable, measurement, evaluation. Thus, the source of the value of the product was established. Second, to achieve mass production, the establishment of core business systems. Successful case Reference is a kind of wisdom, let us look at the international well-known detemir products business model. Case 1: Kobe - see the quality of beef When speaking of the world famous brand of beef, beef in Kobe which will occupy a space for one person. As the Japanese specialty, Kobe beef often appear in the reception banquet guests. Its taste is fragrant and not greasy, and the entrance is instant and unforgettable. The product is good and the price is not cheap, of course. A common black cattle in the market price flatly, in contrast, Kobe beef must be obtained through the auction. It is said that a head in the game was awarded a gold medal at the Kobe cattle and even called out 7 million 220 thousand yen (about 500 thousand yuan) price! The price of a steak made of this meat can be imagined. Kobe beef production in Japan but Malaysia belongs to the