媒体公益传播研究分析（Research and analysis of media public welfare communication）.docVIP

媒体公益传播研究分析（Research and analysis of media public welfare communication） As a research focus, public welfare communication has attracted more and more attention. Especially in the media, the domestic researchers have made some researches on the traditional media and new media, as well as the public communication in different periods. In this paper, a series of representative questions are sorted out and summarized in order to provide a reference for future research. Keywords public communication; traditional media; new media; abnormal environment; As a gradually important issue, public welfare communication has received extensive attention from the academic community. Public communication is a public service composition, to seek the public interests as the starting point, attention, understanding, support, participation and promote public welfare activities and public welfare undertakings, promote the development of cultural undertakings and social progress of the nonprofit communication activities, such as advertisement, public news, public website, public service activities, public welfare donation project, etc.. The media, as the carrier of public welfare communication, plays an important role in the field of public communication and plays a guiding role in public opinion. Therefore, this article focuses on the research situation and trends of media communication in china. First, the newspaper public service dissemination: the value manifests the tendency In the newspaper media as the research object, the research results in fewer newspaper public communication aspects, the research value and the author combs the domestic scholars focus on newspaper public communication, and discusses the development trend of future power transmission media. The value of newspapers in the public communication, if the water from the law weekly guardian angel Hunan cancer charity campaign and the Chengdu daily mind engineering special operations planning two case as a starting point