新品上市弱势品牌如何博弈市场（）.docVIP

新品上市弱势品牌如何博弈市场（） S, a Shandong based private company that produces solar water heaters, has served as a technology backbone for a large solar water heater in the province. At the time, he decided to form a hill, then set up the S company. However, because of the limit of capital and other conditions, he can only organize product assembly and commissioning workers in rented premises, as a component of the solar water heater parts (especially vacuum tubes and other core components) is purchased from the relevant manufacturers, component production rate is very low. At the same time, in order to realize the unity of enterprise, product and boss brand, the brand of his product is also S brand, and has been registered. The product began trial sale in some markets in Shandong in early 2003, and the sales situation is not ideal. Therefore, in the product further listing promotion issues he committed, he did not like the first financial ability of Emperor Ming, Canon, sijimuge billion, techpool brand advertising as in CCTV, but there is no molding sales model, team and mature marketing and service network. He wanted to know how, in this case, how to build a foothold in the competitive solar water heater market and get a slice of it, and even bigger business. How to become an up and coming actor in more than 3000 solar water heater enterprises? He felt a great deal of pressure and confusion, and in the letter I saw his bewilderment. I hope that through this article, he can be given a point of confidence and hope. Start market difficulties It is not difficult to see, or rather, S is a workshop factory, or the assembly workshop of solar water heaters. S product coincided with the solar water heater the chaos period to enter the market, facing huge market pressure. The market prospect is not equal to the good prospect of the enterprise. Therefore, the primary task of S company to participate in the market competition is to understand its disadvantages and problems first, so as