新媒体（）.docVIP

新媒体（） New definition of new media This paper starts from the definition of new media on the background and significance of the analysis, in the foundation of the current academic and industry of the new media on the definition, attempts to use the definition methods of formal logic class and difference, classification and essential characteristics of exploring new media, put forward a new definition of new media, in order to initiate the theory, enrich and perfect the construction of new media, to promote the development of new media practice. Keywords new media; new media definition; concept; formal logic. Nowadays, the Internet has been recognized as the fourth media after television, radio and paper media, and the mobile media has been dubbed the fifth media. These emerging new media not only changed the relationship between mass communication of sender and receiver, transmission mode and production mode to subvert the traditional mass media, but also to human communication activities and the way of life has brought great changes and influence, it also brings a new subject for the academic theory. New media is more and more concerned by people from all walks of life, and has become the forefront of the study of communication theory. With the development of new media and systematic research, it aims at what is new media? What is the basis for the definition of new media? What new media should belong to the new media category? And so on, the discussion of the basic theory has become more and more concerned and urgently needed to be solved by the academic circles and the industry. As we know, any definition of a concept has its connotation and denotation. Connotation is the content of thought, which can be defined as the sum of elements of a concept or the sum of its features. The denotation or denotation of a concept refers to the range in which a concept can be applied. It can be defined as the sum of individual and collective that can be represented by a concept,