新品牌如何以弱胜强（）.docVIP

新品牌如何以弱胜强（） Primer Cosmetics is one of the most competitive industries, many giant multi brand strategy gradually penetrated every segment of the market for small and medium-sized brands in the market space is less and less, at the same time, many small brands do not according to the rules, to disrupt the market, dealers from China cosmetics market is not neat, also facing new brand channel trust serious crisis. Without strong financial strength and lack of brand influence, the success rate of new brands is getting lower and lower. How to sell new brands? How The weak overcame the strong.? From the second half of 2003 to the first half of 2004, there was a bright spot in the cosmetics market - flower vine. A new brand, a single product, no large-scale advertising, but repeatedly create sales success, so many new brands to catch up, known as the mamnun mode. So, how does the vine model work? We interviewed Mr. Yan Jun, general manager of cranberry cosmetics (Guangzhou) Co., Ltd., and Mr. Wen Tao, a brand marketing expert, to listen to their interpretation of the model. What did Procter Gamble bring? Navigation: Yan Zong, hello! Domestic cosmetics market, competition is very fierce, especially in the face of many well-known brands of bullying, many small and medium brands seem to be difficult to survive, how do you think of this situation? Yan Jun: Procter Gamble, LOREAL and other well-known brands are indeed very fierce, and Im accustomed to these brands as Procter Gamble, but Procter Gamble is not terrible. Is it just because the opponent is so fierce that we dont want to live? That day originally listed on the flowers Lennon, we often encounter such question: Yan, now cosmetics competition is so fierce, the enterprise strength is limited, you are too short, and only cleansing products, sales growth is too difficult, very difficult. Our answer is: consumers will protect us! The current situation and trend of Chinas market, doomed the vast majority of Chinese ent