新环境下的otc保健品营销（）.docVIP

新环境下的otc保健品营销（） Changes in the marketing environment Distinguished guests, ladies and gentlemen, good afternoon! Its good to see so many friends from all over the country attending our summit. Everyone is an executive, and the work is very busy. Why do we have to take half a day to attend the meeting? And so many friends attended. I think in the final analysis, the environment for our survival has changed, and the medicine has become more and more difficult. Today, the platinum plan would like to take this opportunity to discuss with you, why medicine has become more and more difficult, how can more easily, this is the strategic level of things; also want to give you exchange, think about our recent marketing practice, how to improve our product marketing performance, marketing to attract most new ideas. First of all, the change of environment. We platinum plan found that since 2000, nearly 4 years, almost all over the country there is no new OTC, health care products varieties can quickly become bigger, and do the country. There is, of course, a profound reason why our living environment has changed a lot. First, on the level of government management, in recent years has been strengthening the supervision of the industry. In recent years, the Department in charge of the way through classification of prescription and OTC, through the drug bidding policy, multiple drug prices; in addition to the mandatory GMP certification, production enterprises of commercial circulation unit of GSP certification, the food and drug administration departments to strengthen supervision of enterprise integration; put advertising Various measures adopted by the government not only raised the level of industry standards, but also raised barriers to competition in the industry, resulting in a large number of small and medium-sized enterprises to withdraw from competition; Second, from an industrial and commercial point of view, competition among the industry is becoming increasingly hot.