国外品类管理案例（PPT12页）.pptVIP

Anheuser-Busch Team Resources A-B Category Management Process Understand retailer goals, objectives and current market position Uncover opportunities and provide solutions Communication and tracking Merchandising Display Ad / Features Space Management Pricing * Category ManagementCase Six Core Elements of Anheuser-Busch’s Category Management Program... Focused Resources…a sales team focused on your business needs. Objectivity…we will focus on your goals and your shopper’s needs, driving total beer category sales and profits. Best of Class Category Management Process…our team will work with