360°经销商管理（360 degree dealer management）.docVIP

360°经销商管理（360 degree dealer management） 360 degree dealer management Curriculum syllabus: Introduction of 360 degree dealer management model First, three types of alliances include: The status matching of factory, commerce, category and category Two, six strategic dimensions include: 1, number one strategy 2. Implement the integration process 3, manufacturers to establish strategic partnerships 4, establish a solid terminal management foundation 5, to build dealer management team 6, the establishment of information systems Three, nine indicators include: Brand dealers, franchised stores / monopoly areas, performance evaluation nine indicators The first part, three types of alliances - the premise of dealer management Unit 1: Construction of the three types of alliances The strategic significance of a Mendanghudui, manufacturers On the wrong sedan to marry the wrong Lang Enlightenment Two or three types of alliance strategies: factory class / business class / category equivalence 1, how to do with the famous brand, brand name with the factory? 2, unequal dealers will destroy the regional layout and category management Three, how to achieve the effective matching of brand strategy and dealer resources? 1, have the strength, no intention, how to do? 2, no strength, will, how to do? 3, have the strength, the will, how to do? Case study: when the Zhejiang XX second line lighting brand development market chooses the big dealer strategy brings the low sales volume, does not give up the painful situation The second part, the six strategic dimensions - the core stone of dealer management Unit second: how to do a good job? First, the implementation of strategic cooperation from top to bottom Two, a palm grip the brand management of the most core resources Three, name and Li one can not be less, to encourage dealers, one of the five strategies! Unit third: how to promote integrated process control? First, to promote the integration process, in essence, is to implement the 345