中小企业初级swot和高级swot分析(Junior, junior, SWOT and advanced SWOT analysis).doc

中小企业初级swot和高级swot分析(Junior, junior, SWOT and advanced SWOT analysis).doc

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中小企业初级swot和高级swot分析(Junior, junior, SWOT and advanced SWOT analysis)

中小企业初级swot和高级swot分析(Junior, junior, SWOT and advanced SWOT analysis) Junior, junior, SWOT and advanced SWOT analysis Content summary: This paper mainly puts forward two analysis methods for the new business development of SMEs and the SWOT method of new investment decision. One is primary SWOT analysis, which is based on superficial comparisons and qualitative analysis of company and competitor strengths, weaknesses, opportunities and challenges. Another is high-level SWOT analysis, based on a qualitative and quantitative analysis of the companys and competitive firms comparative analysis of a new business expansion and investment. This paper argues that both advanced SWOT analysis and primary SWOT analysis need to be based on adequate market research. SWOT is the abbreviation of English Strengths, Weaknesses, Opportunities and Threats. In fact, SWOT analysis is a method of synthesizing and summarizing the internal and external conditions of the enterprise, and then analyzes the advantages and disadvantages, opportunities and threats faced by the organization. The analysis of the advantages and disadvantages, mainly focusing on the enterprises own strength and competition, and the opportunities and threats analysis will focus on changes in the external environment and the possible impact on the enterprise, however, changes in the external environment may bring to have different resources and capabilities of enterprise opportunities and threats may completely different, therefore, it has a close relationship between the two. SWOT analysis is one of the strategic analysis methods used when a company wants to expand into a new business or new investment, and when it comes to developing a sales plan. The fundamental purpose of this approach is to compare the strengths, weaknesses, opportunities, and challenges of the company and its competitors, and then determine whether a new business or investment is feasible. SWOT analysis is beneficial to their company before doing

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