企划书的编写要点（Planning Essentials）.docVIP

企划书的编写要点（Planning Essentials） A good business plan should be able to meet the following three functions: 1. help entrepreneurs identify strategic direction and business style. Of the business plan 2. provide a blueprint for the companys future growth. 3. assist the company in collecting funds. In fact, a successful business plan does not have a certain format, but the following four elements of the complex. Business management。 Products / services / technologies. Marketing / marketing plan. Capital planning. What is worth mentioning is that the business plan should emphasize the advantages and strengths of the enterprise, and recognize the possible shortcomings and make up for the perfect methods. Business management If there is no good business philosophy and business, a new venture is difficult to succeed. In the case of Yahoo, the original creator Yang Zhiyuan David and Filo Yahoo is today a great tribute to the birth, but if there is no Tim Koogle led enterprise management personnel, Yahoo may not have the scale and success today. The qualities that a successful business leader must possess can be summarized as follows: Hard work, hard work. The determination of a broken axe. Unshakable confidence. Clear and profound thought. Encourage enterprise leadership. Honest and reliable credit. Business leaders should look for complementary corporate members to make up for each others shortcomings and thus form a complete enterprise with self growth capabilities to meet the challenges of entrepreneurship. Products / services / technologies Due to the rapid development and spread of the network characteristics, the course will first enter the practitioners have certain first mover advantage, but because of the high technology desirable in the market, imitation of network products and services and strong, so how to show the differences between the products / services, and competitors, as a ring important; so how to show a significant value of the product / service / techno