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做对事客户的心思你要猜(上)(Do the right thing, the customers mind, you have to guess (last))
做对事客户的心思你要猜(上)(Do the right thing, the customers mind, you have to guess (last))
Doing the right thing is more important than finding the right person and speaking the dialogue. Because you and the customer relationship is iron, but your product is rotten, customers dare not to your product; your product do not have to say, but not the customers taste, the customer is not willing to your product. Big customer sales trilogy three
The key to the success of large product sales is finding the right people, talking and doing the right thing. In addition to ensuring the quality of your product, the more important thing is to understand the needs of your customers and then find ways to make your product what the customer wants.. Because, even if your relationship with your customers better, if you are not in accordance with the industry standard will not be accepted by the customer; even if you are in full compliance with the standards, if not the customers taste the customer will not choose it.
To understand the real needs of customers is the powerful supplement of project evaluation standards, customer demand for more understanding, will be made out of solution more confident, project evaluation will be more obvious advantages of the project, the possibility of transactions will increase accordingly. Therefore, to understand the real needs of customers is one of the key factors for sales success of key accounts.
Understanding customer needs is divided into four areas.
First, tap the real needs of customers, so that sales possible
Case 1: developing customer requirements for CRM systems
The last time I visited Montana Sales Consultant Manager Wang recommended CRM system to him, Wang just said consider sent him away. Montana is a is reluctant to give up, after made full preparations, once again visit wang.
Montana: Manager Wang, hello! Yesterday I went to L company, their office automation system has been running, they are ready to cut some people to save money. (causing a
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