商标翻译中英文（Trademark translation in Chinese and English）.docVIP

商标翻译中英文（Trademark translation in Chinese and English） The so-called advertising, that is, advertisers have plans to deliver goods through the media, labor services, or other information to promote sales and expand the publicity of mass media technology. The study of this mass communication technology is called advertising. The object of the advertisement is all the recipients, so it must be clear, clear and clear so that the receiver can accept it in a short time. That is to say, it must follow the laws of AIDMA, that is, attention attention, interest interest, desire desire, memory memory, action action. Translation between Chinese and English involves cultural differences, so equivalence in translation is only relative equivalence. For example, white Ling trademark, such as the white feather said the useless things in English, the British and Americans, is not acceptable, so the best use of transliteration and translation, such as Phoenix brand, such as the use of transliteration, Westerners also only know the sound and I do not know its meaning, if you use Phenix (myth the phoenix. A symbol of resurrection) naturally the connotation and Phoenix trademark culture as a symbol of good luck in Chinese closer together. Thus, in the translation of Chinese and English trademarks, we should adopt various methods such as transliteration, free translation, transliteration and free translation in the context of cultural differences. [a] both sound and meaning, form and spirit are prepared. Naming and translation of this kind of trademark generally adopts pun, alliteration (pun) (alliteration), cutting (clipping), homophonic (homophony), (personification), personification, hyperbole onomatopoeia (onomatopoeia) (exaggeration) and rhetoric, in common with English in two different cultural background and similarities, directly to the enterprise the spirit of the product, quality, characteristics, purpose and thoughts, achieve profound, unique, so that people in the association