四大营销战略病症,折磨民企赢利模式（Four major marketing strategy, illness, torture private enterprise profit model）.docVIP

四大营销战略病症,折磨民企赢利模式（Four major marketing strategy, illness, torture private enterprise profit model） Four major marketing strategy, illness, torture private enterprise profit model Mount Huangshan private enterprises like pine, growth in the hard rock seam in them, have a strong will to survive, as long as the point to the sun, will be very bright. After surviving the difficult period, there are a number of private enterprises leader of the scale suddenly increased, in excitement, excitement, I began to face the new problems have never been considered before. Despite the confusion, but the external environment is good, lost sesame, but picked up the watermelon, its own strategy is not clear, was a good situation with a pen. After the rapid growth period of excitement, the private enterprise collective to late relatively slow growth, some once hot companies, because the opportunity to catch, project nature strategy drift dare, led to the development of enterprise into a quagmire, the two entrepreneurial success rate is far lower than the initial stage. What I have done is to earn money, I never seriously consider what profit model, with simple income cost law, you can easily make profits. And now, thousands of millions still can not get rid of the curse of low profits. Profit model began to be concerned about private bosses, from the United States, Japan to China benchmarking enterprises, the learning has been, but their success model is difficult to take root in their own enterprises. Can not find their own profit model, the fundamental reason is not clear about the dual structure of profit model. In its business structure, is based on the value of the strategic idea, brand positioning, brand communication, product definition and price strategy, investment channels, sales promotion consists of a series of work, this is the center of customer demand. It is the only way for enterprises to overcome their competitors and provide differentiated customer value by surpassing