在大象头上跳舞（Dancing on an elephants head）.docVIP

在大象头上跳舞（Dancing on an elephants head） Wen / Li Yuping In the forest, an ant was dancing happily with an elephant, because it always wanted to be as strong as it was. Suddenly, an elephants heavy footsteps came in the distance. The ant jumped, thinking that it would be over, and that it could no longer be a threat, so he turned to the ground like a brick and forgot his foot The fox laughed and said, look at your virtue. Dont jump on the elephants head.. The ant always expecting to like an elephant mighty, but the real time face, know their strength is so poor, and even a loss. As everyone knows, the elephant is big, but also has its own weakness, so let the fox on the sidelines of the phrase point out. The choice between life and death Chinese market from 90s appliance industry big price, postwar seems to have no calm - - health care products war, dairy wars, mineral water war, and now is a raging battle of PC. First-line brands through price wars, access to more market share, the strength of second tier brands have also gained a corresponding share, then the three line brand? A lot because there is no profit, cash flow difficulties, in the brutal beast fight defeated. Management guru Potter believes that the price war is not unique to China, but the same phenomenon exists in developing countries. Then, in the price war can not be stopped for the time being, how should the three line brand survive? No manufacturer is willing to admit that their brand is a second line, or even three line. Just like the others, hoping that others treat yourself as upper class people, but the market is merciless, consumers also have a steelyard. There is no doubt that the first-class brand has the incomparable advantage of technology leading, product quality, service and customer service funds, more important is to improve its overall strategy and operation mechanism; the second tier brands in the individual regions known, marketing strategy, promotion means is relatively perfect, but i