小推广让企业在终端插上腾飞的翅膀（Small promotion, so that enterprises in the terminal plug flying wings）.docVIP

小推广让企业在终端插上腾飞的翅膀（Small promotion, so that enterprises in the terminal plug flying wings） Promotion for most sales personnel is not strange, a brand from scratch, a product from production to sales, nowhere to penetrate the promotion of the mark. Push is the means, but the end is the purpose. An enterprise to product or brand planning, packaging and advertising, and even channel development, are creating a push means, in order to achieve the target group to buy this wide purposes. These work for the time being I called it big promotion, it is the two points: 1, project - enterprises need to effectively organize various departments, reasonable and effective support to even enterprise external factors; 2, the target group -- there may be a province, there may be a country and even the whole earth. Einsteins theory of relativity tells us that the big one is because there is a small existence. Similarly, big promotion is because of the existence of small promotion. What is the promotion, is simply the terminal promotion activities, its purpose is to reflect the promotion content more images to the target groups, and to sell out, reach the final purpose of promotion. For an enterprise promotion is in the aerial bombardment, and small promotion is more like the ground occupation, both the success of a brand, the importance of this point, the United States President Bush and his son who gave us a vivid and profound example. As can be seen from the Iraq war, the air force in addition to display the strength of a country, more is reflected in the strategy, and pay more attention to the tactical ground troops, then a little promotion is also the case that the author will carry out terminal promotion activities systematically from the tactical point of view on how to. First, make sure the purpose of the activity, the purpose of doing things should be purposeful, and so do the activities. The purpose determines the direction of action, and all resources move in this direction, s