周长辉真正企业管理是一个动态全面建设性管理(Zhou Changhui the real enterprise management is a dynamic, comprehensive and constructive management).docVIP
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周长辉真正企业管理是一个动态全面建设性管理(Zhou Changhui the real enterprise management is a dynamic, comprehensive and constructive management)
周长辉真正企业管理是一个动态全面建设性管理(Zhou Changhui the real enterprise management is a dynamic, comprehensive and constructive management)
Zhou Changhui: this afternoon is really a nutritious afternoon. My two big papers are not my speeches. My notes are basically on the record.
??? a few years ago, I wrote a business management textbooks, the first chapter ends with the case put a Lenovo case, when the primary stage of internationalization, my name is Lenovo Lenovo case that today, Lenovo has brought more vivid case, still remember that Lenovo lenovo.
Feng Lun, so big, about life and death reason, so easy to understand, Feng Lun is Feng Lun, we have so many years, generally speaking, we are learning Lenovo, good example, learning Haier good example, understanding management. We grew up listening to Feng Lun, Wang Shi, Ma Yun and some other excellent entrepreneurs. So today, as a scholar, I thank them again. I mean, scholars are people who love to learn.
The topic of my speech today is different from the previous two. They are basically based on their own successful experiences and their personal insights. I tell them about two things, most of the Chinese enterprises have not reached the stage of Lenovo development. I have a little general observation.
?? I originally painted a picture of four stages. If you look at it, like Zhang Weiying (blog) the President talked about back 30 years, the market entered the development stage of enterprise Chinese, an emerging market stage, not so precise and rigorous, such four stages: production management, sales management, marketing management era, the era of strategic management.
The so-called production management era and sales management era are earlier than before. The market economy has just begun and has been learning from the traditional planned economy. A distinctive feature, I once worked in a state-owned plastic plant workshop experience, as long as made out, this is the production management era, do not consider other sales, market
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