品牌形象塑造的途径（Ways of brand image building）.docVIP

品牌形象塑造的途径（Ways of brand image building） Generally speaking, the brand image needs to be processed in the following ways. 1, strengthen brand management To strengthen the brand management requires business leaders to personally intervene the brand image, as a priority task of the enterprise, as a strategic issue in the development of enterprises, like grasping product quality as well as to catch the brand image. To do so, it is more conducive to brand image and enterprise vision and business philosophy combined, or that the companys vision and business philosophy reflected in the brand image. Secondly, we must establish the brand awareness of all employees, so that employees share brand knowledge, familiar with brand identification, understanding of brand ideas, and express their brand image. Employees understand the importance of shaping the brand image, will have a sense of responsibility and mission, and then form cohesion and combat effectiveness. Another key problem to strengthen the brand management is to establish a unique concept system and operation mechanism in the enterprise, establish a scientific organizational structure and strict rules and regulations, the implementation of brand management organization guarantee. Finally, the shaping process of brand image, multi link, internal and external aspects of the people and things are included, is a social systematic project of three-dimensional, multi-dimensional, dynamic, complex, and therefore need to have a full range of brand management. 2, pay attention to the quality of products and services Quality is the cornerstone of the brand, the most prominent feature of all strong brands is quality. According to a poll, 90.6% of Chinese believe the brand name is good quality.. Rolls-Royce is recognized as the best car in the world. It is the crown of famous brand cars. This point, it can be said that no one doubts. So, whats the quality of it? Every Rolls-Royce is carved through art. It cost regardless of aging