微博舆论（Micro-blog consensus）.docVIP

微博舆论（Micro-blog consensus） The dissemination and guidance of micro-blog public opinion in major emergencies Name: Fu Tingting Advisor: He Lifang Abstract: In the public emergency, micro-blog is a double-edged sword. This article mainly expounds the positive and negative effects of micro-blog on the public opinion of public emergencies, and puts forward some suggestions. Key words: micro-blog; unexpected public events; public opinion guidance Micro-blog has become one of the most influential mainstream media in China because of its popularity, interactivity and fragmentation. In order to make the public opinion to guide the work of micro-blog, the social management needs to grasp the public opinion trends micro-blog announced, Internet users concerned about the information in a timely manner, to opinion leaders set the agenda, strengthen the cooperation with traditional media. In just two years, micro-blog, the darling of the new media age, has been transformed from a micro platform into a mass media platform, covering all aspects of our lives. A new form of micro-blog also makes people in addition to micro-blog, too busy to attend to all, Sina, micro-blog and micro-blog Tencent Sohu NetEase such as micro-blog, have launched a little like light micro-blog and Shanda rich micro-blog push him. Micro-blogs unique mode of communication has also brought new discourse space for the public, changing the mode of information dissemination and the media habits of the public. However, micro-blogs lack of checks and so on has raised new challenges for us. Therefore, micro-blog needs to be appropriately guided by public opinion so that it can serve the public better. First, the dissemination of micro-blog era micro-blog Micro-blog, or micro blog (MicroBlog), is a platform for users to access, spread and share information. Users can build their own community by Web, Wap and a variety of client, instant updates can get the information, also can express their feelings with about 140