战国烽烟起,摆酒论诸侯--地域品牌发展浅析(In the Warring States period, feast on regional brand development of princes).docVIP
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战国烽烟起,摆酒论诸侯--地域品牌发展浅析(In the Warring States period, feast on regional brand development of princes)
战国烽烟起,摆酒论诸侯--地域品牌发展浅析(In the Warring States period, feast on regional brand development of princes)
Enterprise university network liquor brand
If anything can be as long and broad as Chinese culture, it is the Chinese liquor called the fifth great inventions of China. Chinese wine, as a wonderful flower of Chinese history, has been handed down for thousands of years. The earth tens of thousands of millions, haoshanhaoshui, brought up countless outstanding children, also taste different a fine, delicious wine brewing. Limited transport conditions of the past, we drink mostly local wine, Sichuan Guizhou is often not smell the wine, along with the footsteps of history come to today, the progress of technology and development of market economy makes the wine around also broke the geographical restrictions, to the country, but people still according to the traditional regional liquor will be divided, so there is a Sichuan Guizhou wine, wine, wine, wine, Anhui Lu Su, Henan wine and other different plates, each plate has a representative wine, like Sichuan liquor in Wuliangye, Moutai, Guizhou wine Gujing Anhui wine, Lu wine mansion, Su wine Shuanggou, the Yanghe River, Henan liquor river song and so on, several large plates have their own characteristics, each have their own advantages, but should be looking at the All flowers bloom together., the liquor industry is grad.
First, liquor brand operation of the status quo
Each plate, Sichuan liquor was the most powerful leader in the wine industry, Chinese. Wine liquor in the number, there are six golden flowers, a fragrant , Chinese traditional high-grade in liquor, Mao five sword two are Sichuan wine, Wuliangye is currently the largest China liquor manufacturing enterprises, known as the Chinese wine king, the big boss position stays. Under the impetus of the six Golden Flowers, Sichuan wine flourished and became a pillar industry in Sichuan. In 2003, Sichuan liquor achieved sales of 207. 700 million yuan, the market share
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