战略与营销 无非 选择与集中（Strategy and marketing are nothing more than choice and concentration）.docVIP

战略与营销 无非 选择与集中（Strategy and marketing are nothing more than choice and concentration） As the saying goes: the army attack plan, move slow...... What is the plan? Planning is a combination of strategy and tactics. Strategy is the basis of success, and tactics is the means to help achieve success. Enterprises require sustainable development, first of all to ensure that the strategic direction of the enemy, do not seek too much change in tactics and techniques. This is the reason that direction is more important than speed. In the market economy for more than 20 years of crawling, Chinese enterprises summed up the formation of a large number of marketing strategy and tactics of practical experience and theoretical results, and related publications at home and abroad are countless. It is a good thing to contend with a hundred schools of thought, but it is difficult to judge right, wrong and bad in the face of so many miscellaneous opinions and voices. A lot of people in the mouth and eyes, the marketing strategy too profound to be understood. But in my opinion, marketing strategy is very simple, it is a process of constant selection and constant concentration. Among them, the choice is the premise and direction of the strategic operation, and the focus is the implementation and implementation of the strategic operation. Business strategy and marketing strategy planning, it involves many factors, such as capital chain, supply chain, macro environment, market environment, competition situation, internal and external management, price, channels and personnel, consumption patterns and groups, every aspect of the Kung Fu must be done in place, are indispensable. But overall, in all the relevant factors, the real final results and success plays a decisive role is often the key step or key points. Reasonable strategic choice, find the key point of winning Looking at the history of war at all times and in all countries, it is not difficult to find that the victory of the whole