招商加盟指导（Investment guidance）.docVIP

招商加盟指导（Investment guidance） Franchise (franchise) investment procedures First, media publicity, transmission of information At this stage, mainly to convey information, the recruitment of franchise development sites and basic information to the public, as discussed in the recruitment, to the media or different ways of recruitment information to prospective franchisees. Two. Respond by phone or fax Franchise enterprises mostly with telephone or fax number for interested people to obtain information, in addition also has written or oral materials by hand to provide answers, but generally only preliminary join situation explanation. Because this step is to respond to those who intend to join, and to join the initial filtering. General affiliate ads are not very clear about the details, and some companies even provide 24 hour telephone voice data. Three, to provide basic information about interested parties If the franchisee in accordance with the basic requirements, the general will provide written more complete information for reference, and ask to join interviews, or attend the franchise to be enterprise, although the phone or fax advertisement can provide more detailed information, but after the initial filtration of the prospective franchisees, can obtain written information complete by mail, and even join the application. Four interviews and audits Because of the characteristics of many franchise owners, not easily by telephone or fax the information to judge, observe the franchise owners in interviews, all is an indispensable step in franchise business mode, individual interviews, interviews with groups, including model store visit. In interviews, observation of many franchise owners will also carry out the audit itself, in this step, focus on formal interviews, in addition to the concept and status of observation, understanding of the franchise, the most important is to make the franchisee recognize the rights and obligations of the relevant. Five, sign up for a