明星广告代言,企业如何选择（Star endorsements, enterprises how to choose）.docVIP

明星广告代言,企业如何选择（Star endorsements, enterprises how to choose） Stars, markets, enterprises, planning....... A chain, was not a person in the entertainment industry, but often in the river walk, in the course of time, the shoes are wet, or when they are consulting people at the same time, also when the entertainment circle falls! But we are doing business consulting and planning, are not subject to interference what unspoken rule of entertainment. It is general for the enterprise and the owners worry, look at those celebrities looking for, a door right, not distressed that stars give money, but put a lot of distressed media costs, the more distressed enterprise market is messed up? Therefore, this article on how to get prompted by a sudden impulse, the choice of star spokesman Xiaowen, tongues fast for Kanguan criticism. At the end of last year, we had a customer from Jiangxi floor, chairman directly with us - he wanted to find a spokesperson to. This is a smart boss, or entrepreneur, after all, the business has grown a lot. The entrepreneur, in recent years, through some means, investment or financing, anyway, got a sum of money, the company grew from small to large, investment is not small. Now, looking for a consulting firm, took a strong interest, advertisement, do some strategy for generation of star endorsement. Look for the one, the LDH in Hongkong, the boss said. At the start of the trip, the star of Hong Kong and Taiwan.. However, we ourselves know, first, this enterprise is a floor industry, and now, Chinas flooring industry is facing a great crisis, of which the most terrible is the crisis of confidence. Second, the star is not a good deal, there are very strict requirements on the advertising film, the broker more difficult, the price was too high, not a good millions of worry is, unless you are with the stars, relatives and friends, can give you a 30 percent off. When it comes to the floor, my back a few words, familiar with the flooring industry may know,