改造创维（Transforming SKYWORTH）.docVIP

改造创维（Transforming SKYWORTH） April, every weekend, some home appliances stores in Beijing doorway, there are a group of people rushed to SKYWORTHs propaganda booth, picked up the microphone, singing in the wind. This is a SKYWORTH group and Hunan satellite TV challenge the microphone column jointly launched K love song cool open, national challenge microphone activities. Beijing area will ultimately decide the winners of the 12, by the SKYWORTH group is free to challenge the microphone column in karaoke game scene. More than a year ago, in 2008, the Spring Festival, lived in Beijing, Changping District, a middle-aged lady was determined to spend more than 6000 yuan to buy a 32 inch SKYWORTH LCD tv. At that time, the same size of ordinary LCD TV only about 5000 yuan. The lady bought a built-in Cara OK feature on SKYWORTH TV at a premium of around $1000 - cool open. At the beginning of 2007, SKYWORTH launched a comprehensive series of the TV, not only can the KTV, can also watch a variety of formats through the interface of USB HD movies. If cool opening is SKYWORTH mining value to entertainment content, then the cooperation with Hunan satellite TV is to tap the value of recreational activities. Although seemingly two directions, but it is the same with all forms of entertainment closely, through improving the added value of LCD TV entertainment. Facts have proved that the introduction of cool TV, SKYWORTH has been the formation of differentiated product strategy to a climax, and soon won the market. According to statistics Beijing Ovid Data quest Inc, 2008 sales of SKYWORTH TV and LCD TV sales volume ranked first in the country. And, in 2008, SKYWORTH LCD TV 3 million or so of total sales, only cool open a series of television accounted for 30%. This makes the companys profitability improved. Although the annual report has not been announced, but according to SKYWORTH, its 2008 total revenue is estimated at about 15 billion yuan, an increase of up to about 8% of the n