李宁低成本上线有故事（Lining low cost on-line story）.docVIP

李宁低成本上线有故事（Lining low cost on-line story） Lining: low cost on-line story Value of China recommend 2011-03-26 23:14:33 China chain Lining, more than 6000 offline stores, only needs to be shipped through a delivery system, which does not require retail capabilities, does not require a single distribution capability, and does not require sorting capabilities. But e-commerce requires three capabilities both at the same time and faster response. Text / reporter Yue Caizhou Lining CEO Zhang Zhiyong recently revealed that in 2011, Lining will invest 10 million U. s.dollars, and with the United States AcquityGroupLLC company to further expand the U.S. market. Currently, the Chicago based brand consultancy is designing ads for Lining, which is expected to launch on television, print media and online media in May. According to Lining official news, the investment of 10 million U. s.dollars, mainly for the United States to develop e-commerce market. The sporting goods industry independent commentator Ma Gang confirmed the news. As far as he knows, in addition to working with a local American brand consultancy, Lining will also create a new line of products for the e-commerce market. In this way, Linings B2C e-commerce now began to assume a new role: to promote brand remodeling, Lining into an international first-class brand. Industry estimates, which indicates that e-commerce has risen to the strategic height of Lining brand development, which should be Linings expansion of the U.S. market, a very bold attempt.. In fact, Lining tried B2C electricity supplier in 2008 has already begun, did three years, only 140 million, the amount is not big.. But its layout is very good, online and offline relations handled well, the future growth of space is great. Wang of MSN shopping operation head expresses to this print reporter. Borrow a ship to sea In 2007, Li Ning Co was looking for an Internet savvy person to do digital marketing, with no intention of setting up the Department of elec