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来客数与客单价的分析(Analysis of visitor number and unit price)
来客数与客单价的分析(Analysis of visitor number and unit price)
Analysis of visitor number and unit price
Analysis and sharing of visitor number and unit price
For the first time to share: Si Tuo restaurant bar has been shared 3 comments (0) copy, link, share, reprint reports
The number of visitors and unit price is studied, because their product is the sales of the enterprise. Only by increasing the number of visitors and unit price can the sales increase. When considering separately, the purchase should consider more visitors, that is, the number of customers who visit our store and the number of successful transactions. The number of visitors to the need to improve from the following 5 aspects: DM posters, advertising media support, regular member feedback activities, increase the rate of increase, category support time special offer ratio, in which comprehensive promotion.
But often it is more expenses, only attracted popularity, profit increase is not obvious. To do this, we should analyze the operation of DM more carefully. DM attracts most low-end customers because they are interested in price and promotional items. They spend more on DM goods or low gross profit and low value goods. If it is new or more intense competition of the popular fried shop no problem, but other stores should take into account the gross profit, which involves the study of high-end customers, which is the focus in the choice of goods buyer DM when considering the direction.
While the customer price is more by operating aspect, such as the movement of the line, extend the customer display, display related activity in terms of customer price, buyers need to pay attention to a point that how to improve the product price, because the price = price * buy number, and improve the product price is a price analysis and the price line as the basis.
Based on the above analysis, the enterprise must strengthen the purchasing agent in DM products and how to raise the price of these two aspects of efforts.
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