极重的企业家非正常殒管理命以后（Heavy non normal life after death entrepreneur management）.docVIP

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极重的企业家非正常殒管理命以后（Heavy non normal life after death entrepreneur management）.doc

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极重的企业家非正常殒管理命以后（Heavy non normal life after death entrepreneur management）

极重的企业家非正常殒管理命以后（Heavy non normal life after death entrepreneur management） Anxin flooring, formaldehyde incident, is often regarded as an enterprise related to crisis and crisis PR events. However, under the background of the current situation, it is actually a profound topic about the role and fate of the firm under structural change. Therefore, the essence of the operation of Anxin incident reflects: first, how to maintain the existence of the changes in structure and the timing of the pattern, but also seize the opportunity of the future pattern. This also belongs to entrepreneur top construction category. No one can live forever, and no brand can live and die. Death is a discipline, is certain, no one can be lucky, what is valuable in the following individual normal or abnormal death coming, can let the enterprise continue sustainable mechanism, strategy, strategy or gene, so that the farther. But now, this is not an easy and happy topic, it has let me often toss about, and call the experience marketing is a 1998 American strategy horizon LLP companys two founders B josephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industria