某白酒企业网络招商经典案例分析（Classic case analysis of a liquor enterprise online merchants）.doc

某白酒企业网络招商经典案例分析（Classic case analysis of a liquor enterprise online merchants） Classic case analysis of a liquor enterprise online merchants Beijing Fang Chi marketing consulting firm Zhang Xuehui Investment is difficult, the current liquor industry to many small and medium-sized wine enterprises boss headache big event. Said it is big, because it relates to the survival and development of enterprises. For small and medium-sized wine enterprises boss, two year rum merchants, like chicken ribs, gesture, eat no meat. Every year, tens of thousands or even one hundred thousand of the cost, can be effective? Let everyone laugh and cry. This dilemma is the boss of many small and medium-sized wine companies do not want to see and urgent solution. In fact, we can not blame the sugar cocktail party, nor can we blame the agent (distributor), but our method has a problem. So, in addition to rum, we have no good investment methods? Yes。 Online investment is a low-cost and can spread brand approach. Beijing Fang Chi marketing consultancy services in a liquor enterprises (hereinafter referred to as M, liquor) and the success of the investment through the network. The following is a specific process. First, the role of network marketing Compared with traditional marketing methods, network marketing has won the favor of most enterprises all over the world because of its low investment, quick effect, no time and geographical restrictions and so on. It has brought a revolutionary boost to the advertisers roi. According to an authoritative survey of foreign enterprises, in the same income, the network marketing tools into traditional marketing tools into 1/10, and the information of traditional marketing tools to speed is 5 ~ 8 times. Through this network platform, information can be reached quickly all over the world; it is the development of national and even global market a good channel; to enhance the core competitiveness of the brand, brand assets, effect and function can not be