正确认识新营销时代的九种营销利器（Correct understanding of nine marketing tools in the new marketing era）.docVIP

正确认识新营销时代的九种营销利器（Correct understanding of nine marketing tools in the new marketing era） Author: Zeng Wei Sheng 2005-12-2 Although the marketing information space is developed, the new marketing talents are constantly emerging, but many enterprises are still in the lack of various marketing professionals, and the marketing activities follow the tradition or follow the situation of imitation. This is very difficult to adapt to the rapid development of Chinas market economy and the fierce competition in the market. It not only wastes a lot of money and resources of enterprises, but also fails to solve the long-standing problems of enterprises. Here, we make a brief exposition of the nine important marketing weapons in the new marketing era, help enterprises to raise awareness, and minimize unnecessary losses caused by blind copying and surface imitation. Marketing weapon 1: system marketing When it comes to the system, the first thing that comes to mind is restraint.. From the big transition to job responsibilities, the system seems to be really uncomfortable! It is precisely because many people do not have the system, free and loose, so they have a system based on constraints, as some people have said: at this stage China is only suitable for institutional management, not suited to human management.. With the increasingly intensified competition, put forward new and higher requirements to the enterprise market reaction speed, too many constraints lead to business operations slowly become a stumbling block to the competition, so he had to support the decentralization of the system. Time to today, direct marketing is to let others know, this year also formally promulgated the direct selling law. Some people say that Amways product quality is good, some people say that Lee Kum Kee has the advantages of, some people say lexxus more promising...... No matter what people say, we always see a phenomenon: direct selling people always work selflessly to work hours, never to p