白酒营销形式是差别化营销的次要驱动力气之一（Liquor marketing is one of the minor driving forces of differentiated marketing）.docVIP

白酒营销形式是差别化营销的次要驱动力气之一（Liquor marketing is one of the minor driving forces of differentiated marketing） Liquor marketing is one of the minor driving forces of differentiated marketing Author: Qiao Yunchang In recent years, the liquor marketing appeared in various forms of marketing, marketing these forms to carry out the operation stage in different markets to bring enterprise marketing events increased significantly, but with the market situation, competition situation and consumption group consumption demand promotion, consumption layout changes and other factors, each kind of form the city reflects the inherent nature of my. Market to carry out, products to break through, deeds should be increased, each member of the marketing cost chain should also be carried out, expenditures will increase, consumers more and more diverse needs to be satisfied, what should I do? When a form about multiple combinations in the operation of the market the effect gradually weakened, this is the request of the liquor industry marketing for the government to assess the situation and the changes in the form of marketing, strategy, to seek a breakthrough. Recently, I have been thinking about how to develop high-end liquor marketing and how to not easily be copied. I invented, really, whether it is innovative or good, is still not easily copied, or, there is a common point: differentiated marketing. It is how to make our product, our marketing strategy and tactics, we catch the central consumer group, and make the competitors extraordinary! Is everyone in our model and systematic marketing operation at the same time, will be necessary in this mode, the system is easy to be implanted inside some light competitors copy, I can constitute a monopoly, strategy and measures with core competitiveness about gene elements. Moutais marketing origin has the difference, is the place of its core competitiveness, over the years, Moutai has been in the view of the origin of keep the appeal, I think it