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破解空白市场开发的三大难题(Break the three difficult problems of blank market development)
破解空白市场开发的三大难题(Break the three difficult problems of blank market development)
Crack the blank market development three difficult problems, 2006-12-02 20:48 crack blank, crack blank market development three difficult problems
Problem 1: market development has been unsuccessful
Case: in recent years, X food company out of the limelight in Henan, a dozen provinces and its production of GH series of instant noodles are not only around 05 years, and was also rated as brand-name products in Henan Province, the Henan road stride forward singing militant songs, Cuichengbazhai, attracted many competitors of the eyeball, however in the quick to seize the most Henan earth, its development in the north of Jiaozuo, Anyang, Puyang three area market blank has been repeatedly hitting the wall, although there has been a sacrifice and a number of marketing patriots, but these areas and the market is the same as the Alibaba the door is always open, it is almost X, the hearts of all marketing staff permanent pain.
Break: the reason why many companies in the regional market development on repeatedly eat cold-shoulder treatment , in fact, these enterprises on the market investigation, product positioning, market entry and so on have a great relationship with the existence of errors. The author believes that the so-called successful development of a market, is to select the right people, to determine the appropriate time, choosing the appropriate market, using appropriate products, and take appropriate measures, eventually identified to a suitable distributor.
1, the right people, the right time: the reason why many companies in some markets not successfully developed, to a great extent, and the improper personnel selected have a great relationship, that is not really suitable for the development of the market to the selection of personnel. For example, selected for Shou market marketing to develop the market, will not send those aggressive, good at developing new markets faster and more
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