福布斯甲骨文收买su管理n剑指ibm（Forbes Oracle bought Su management n an IBM）.docVIP

福布斯甲骨文收买su管理n剑指ibm（Forbes Oracle bought Su management n an IBM） Source: Tencent technology Tencent Francisco Beijing time September 23rd movement, Forbes website on Tuesday announced the analysis of the article said that Oracle CEO Larry Allison (Larry Ellison) the company has worked out a five year attempt, through the hardware business process combined with Sun micro system, the ultimate goal is to beat IBM oracle. Tip IBM: after Oracle completed the purchase of the Sun micro system, Oracle will shape himself into a system company, and will be the property of the leading IBM initiative to crack down. Mr Allison hinted Monday that the Sun system had reached $100 million a month. As Oracle chairman and CEO, Allison rare Monday attended the Silicon Valleys most famous speech forum marketing experience is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society, the standard of living is measured by the material quantity of products; in the post industrial society, people are more concerned about the quality of life, care satisfaction in their mental and spiri