2011年酒店行业网络营销十大趋势（Ten trends of online marketing in hotel industry in 2011）.docVIP

2011年酒店行业网络营销十大趋势（Ten trends of online marketing in hotel industry in 2011） In 2010, Ctrip and elong reserved hotels (Hotels: 8 /join-jiudian/), the number of nights were 16 million 500 thousand and 5 million 400 thousand, an increase of 26% and 15% over the previous year. At the same time, the number of hotel residents in star rated hotels in Beijing decreased by 3% compared with the previous year. The growth rate on the online market is 5-8 times that of the whole market. Although the market share in the hotel is small, but the growth rate is the fastest one subdivision channel. Developing e-commerce based on online booking has become an inevitable trend of the hotel industry. In order to improve the management efficiency and actual effect of network booking, the most important thing is network marketing. China Electronic Commerce Association PCEM network integrated marketing research center, according to recent marketing experience, share the hotel network marketing ten major trends for discussion. Trend one personalized care, optimized landing page The landing page (sometimes called the first capture user page) is when the potential users click on ads or use the search engine to search after the show to the user , in Internet marketing, landing page role is often overlooked. The class president of Tsinghua University distinguished network marketing expert Liu Dongming said that many successful e-commerce sites have adopted the landing page design personalized, personalized hotel products are consumer goods, different age, different accommodation motivation, different classes of rooms to is different, the hotel should be aimed at landing page style target customer group design different. For example, the price value type customers can design a special link on the hotel price discount and compared with the price advantage with other hotels, can also use some preferential measures appropriate; for business guests can specifically introduce hotel facilities and serv