一枚金牌,一所希望小学（A gold medal, a hope school.）.docVIP

一枚金牌,一所希望小学（A gold medal, a hope school.） Toxic milk incident occurred, credit problems once again enterprises face the whole society torture, without a sense of social responsibility of the enterprise, an enterprises own interests in the social benefits of the enterprise, will lose its foundation of survival, let alone out of the country to become a global brand. And Haiers a gold medal, a hope primary school program, to or is going to go abroad of national enterprises, a lot of useful inspiration...... Recently, the worlds largest research institutions of Ipsos released tracking the 2008 Beijing Olympic Games sponsorship Effectiveness Research Report. In the investigation of Olympic sponsorship overall awareness in Haier, a gold medal, a hope primary school plan to 58% topped the list, BOC credit card, issued by the VISA Olympic SOHU signed throughout the video broadcast Olympic, Lenovos achievements in science and technology, Yili Olympic dream health Olympics activities were ranked in 2 to 5. In addition, because Haier Gold Plan is widely recognized, in the social responsibility brand survey, Haier also topped 93%, Lenovo ranked second to 90%; in the household electrical appliance enterprises trusted, Haier and NOKIA in 94% tied for first. A series of statistical data show that the national brand in the stage of the Beijing Olympic Games with the color of the performance, seize the opportunity to achieve the brand jumped, the survey itself conveys this message, the social responsibility of the enterprise and the integrity of the whole society problem has been hitherto unknown attention. Therefore, in the historical process of Chinese brand collective going to the world, there is still a question worthy of our deep thinking behind the widespread approval of Haiers a gold medal, a hope primary school program. Brand behavior characteristics in the age of Globalization When most of Chinas enterprises are still undergoing restructuring, the worlds major multinationa