一个二级市场的音响品牌上市案（An audio brand listing in the two market）.docVIP

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一个二级市场的音响品牌上市案（An audio brand listing in the two market）.doc

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一个二级市场的音响品牌上市案（An audio brand listing in the two market）

一个二级市场的音响品牌上市案（An audio brand listing in the two market） Background: 2000 is a period of Chinese sound just hot, audio products of various brands have vied for the two or three class city, especially in the coastal regions, Macao sound is the central city of Zhejiang City, enter H in this context. In 2000, we took over this listing project. Recently, high-end audio, home theater with its high quality and taste the unique expressive force by the consumers favor, the market is gradually warming up, along with other real estate warming, the residents of the housing area, the improvement of living environment, an internal supporting housing for consumer goods, audio products, it is a development opportunity. Market competition analysis: After we visited found that some audio products but also in recent years has continued to enter the city of H, the influence of visibility is through the media set up above the provincial level. Through investigation, we found that the brands of low and medium grade products are numerous, while the high-end products are relatively scarce, and the main competitive products have entered the following circumstances: Opening franchised store mode: Dr. sound, since last year stationed in H city made a big publicity (TV, newspaper, outdoor) and a live demonstration, and set up shop in downtown Zhongshan Road, has established a good reputation, a certain brand effect; RHYTHM sound, set up shop in the traffic is busy Tongji Bridge, but there is no better promotion action, spread limited visibility, sales situation is not ideal. Enter big bazaar acoustics counter way According to the investigation, the audio products stationed in the shopping mall are mainly in the big world and one hundred, and the product structure is as follows. World: sound, mainly in the high-end, dark gray, products are more conspicuous, but the scene atmosphere, lack of promotion. The United States Fudi purple red; QiSheng digital audio, home theater, was scattered on TV m