产品概念捷径也会变泥沼（Product concept shortcuts can also bog down）.docVIP

产品概念捷径也会变泥沼（Product concept shortcuts can also bog down） Marketing today, the concept of concept has been very important to manufacturers and businesses. In the era of the growing homogenization of products, by proposing a product concept, image dissemination of product value, quickly seize the attention of consumers, and establish a unique brand image of the product, out of the ordinary, is indeed a shortcut to marketing. However, while many enterprises are paying more and more attention to product concepts, they are bogged down by too much emphasis on product concepts and product concept strategies. It is also a concept, the concept of failure. The market is a big stage, you Changba me play. There are always some products quickly popular, and quickly withdraw from the stage. When we study the commonalities of these trajectories, we find that product concept is one of the causes of the ups and downs of these products. From the lost wash hot cool product concept People will not forget the last year in the market very popular wash series. Shanxi Jing Hua Technology Development Co. Ltd., Beijing Qinghua associates technology limited liability company joint production of Tsinghua tea, the first to hit a wash concept, and with a very place advertisement husband, not smoking, lung wash it and spread quickly, a time for consumers and dealers also confused and disoriented. oh yes, health care products have various parts of the body on the development, and this can There is much fineness in the lungs. As a result, consumers stimulate the latent demand, dealers saw a little gold market. So the Tsinghua tea throughout the country began raiding, with full page advertisement, bombing 20 days of the unique way in the country launched following the calcium heat and blood heat after wash heat. A big business has been dumped by this craze, and believes that a concept can make a big market. So, winter magic tea, Yi Xuan Ling health tea products quickly follow, dealers also lost its