产品线营销留级还是升级（Repeat or upgrade product line marketing）.docVIP

产品线营销留级还是升级（Repeat or upgrade product line marketing） The financial tsunami sweeping across the world has a great impact on the real economy of the world. Chinas small and medium sized enterprises are equally immune to no eggs under the nest. Affected by this, a substantial increase in the price of raw materials market, consumer demand is gradually cooling, so that more enterprises feel the pressure of survival. An enterprise lacks competitiveness in the market. The most important thing is that the product line lacks individuality and support. Marketing to upgrade, reshaping the product line is the key. So, a lot of enterprises to upgrade natural products as a response to the rising prices of raw materials, the main means of cost increases, falling love, no water, wishful thinking upgrade be paid is Repetition ungrateful ending. Why did it end like this?. Product upgrade is indeed an important part of marketing, but many of the SME product line upgrade marketing work is doomed to failure at the very beginning. Why, in a nutshell, lack of strategic height and marketing point of view. Product line upgrade must take a look at the overall situation. First, product line upgrade, marketing definition. The key to marketing lies in clear direction and clear thinking. As long as the direction is not afraid of the road. Product line upgrades must define the following issues. 1, does the product line upgrade mean that the brand must be upgraded?. The marketing community to reach a consensus that it is not necessarily the truth, in practice many of the product lines are always upgrading in small and medium-sized enterprises to discuss repeatedly shot, why, only one reason, some enterprises believe that the brand is not enough to support the upgrading of products. Product upgrades are not possible. The wrong thoughts know wrong action, so many enterprises to engage in brand promotion be busy at putting up installations . They believe that as long as the brand, what can go to the