从三九企业集团谈企业的多角化经营（Talking about diversification of enterprises from 39 enterprise groups）.docVIP

从三九企业集团谈企业的多角化经营（Talking about diversification of enterprises from 39 enterprise groups） Diversification of enterprises is not only an important means of asset reorganization, but also an important way to reduce the risk of a single business, avoid the loss of business and obtain the overall scale advantages. And its success will depend largely on whether the enterprise can grasp the change of the environment, choose the relevant business correctly, and combine the resources effectively. The 39 group as a well-known enterprises in Chinese hundred enterprises, involving medicine, food processing industry, with wine, modern agriculture, tourism services, packaging and printing industry, the development of real estate industry and the automotive industry more than 200 wholly-owned and holding shares in the enterprise, it is the diversification process there are a number of lessons worthy of our reference. In December 1991, general logistics department focused on the 35 enterprises in the District of Shenzhen, in the South pharmaceutical factory for the formation of 39 core enterprise group. The business sector covers pharmaceuticals, real estate, import and export trade, automotive, electronics, clothing, trust, investment and stock, securities, and other industries. And the provisions of the development direction of the 39 group is to become cross sectoral, multi functions, export-oriented development group, this time the diversification is essentially the executive order results, 39 group have no right of choice. In the words of President Zhao Xinxian, our diversification is forced, not voluntary.. The 39 group autonomous diversification can be divided into three stages: The first stage: diversification exploration (1994) On 1989, Chinese medicine products at the time of the scientific and technological content and investment cost is not high, the low barriers to entry of Chinese medicine industry. In order to avoid risks, then South pharmaceutical factory decided to